YouTube video ad formats

YouTube is a fantastic video platform. There are many people will search content through the search engine on YouTube and watch relevant videos.
50% of the people will visit the website mentioned in the video, and Youtube’s advertising click-through rate is also the highest one among the entire network.

There are 3 main video ad formats.

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Available video ad formats include TrueView in-stream ads, TrueView video discovery ads, and Bumper ads.

About TrueView in-stream ads

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Your video ad plays before, during, or after other videos. After 5 seconds, the viewer has an option to skip the ad.
1. Where will the ads appear?
TrueView in-stream video ads can appear on YouTube watch pages and on videos on partner sites and apps in the Display Network.
2. When will you be charged?
You pay when a viewer watches 30 seconds of your video (or the duration if it’s shorter than 30 seconds) or interacts with your video, whichever comes first.

About TrueView video discovery ads

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This format is formerly known as “TrueView in-display ads.”
This kind of ad consists of a thumbnail image from the videos with some text. While the exact size and appearance of the ad may vary depending on where it appears, video discovery ads always invite people to click to watch the video. The video then plays on the YouTube watch page or on your channel page.

1. Where can the ads appear?
On YouTube search results
Alongside related YouTube videos
On the YouTube mobile homepage
On video partner sites on the Display Network

2.How will you be charged?
You’ll be charged only when viewers choose to watch your ad by clicking the thumbnail.

About bumper ads

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Bumper ads are a short video ad format designed to allow you reach more customers and increase awareness about your brand.
Use this format when you’d like to reach viewers broadly with a short and memorable message.
The bumper video ad is 6 seconds or shorter and plays before, during, or after another video. Viewers do not have the option to skip the ad.

1. Where can the ads appear?
Bumper ads can appear on YouTube videos, or on videos on partner sites and apps on the Display Network.

2. How will you be charged?
You pay based on impressions. Bumper ads use CPM bidding, so you pay each time your ad is shown 1,000 times.

The 3 principles of video ads: useful, interesting and effective.

Useful: Provide ads which are highly relevant to users’ browsing content.
Interesting: people are more willing to share interesting videos with friends by SNS or emails.
Effective: visually intriguing and appealing videos can impressive viewers and drive them to make actions.