Google

How to optimize your Google Ads?

 Why Google AdWords?

Google AdWords is one of the most useful methods of bringing huge traffic to your products. According to their last report in 2017, more and more products of Google like Google Play, Gmail, Youtube etc, have more than 10 billions of MAU. With Google ads, you are able to attract more customers, reach the right people at the right time, advertise locally or globally.Hence, Advertising on Google is absolutely necessary for all companies and developers.

The optimizers must be a very active participant in the AdWords Campaign and take good management on choosing titles, providing descriptions and images, and they need to understand keywords, and so on in order to make a good result on Google AdWords. Therefore, it is very important to manage a planned and effective Google AdWords Campaign for your products.

 

Google advertising is a great marketing strategy for all business owners as it can effectively find potential customers.
When people search something in Google or other search engines, they must exactly know what they want. In that case, if your ad can hit them precisely, it will get high conversion rate and high value.

 

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Why are the creatives important?

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Universal app campaigns make your promotion much easier and simpler. Unlike most of the AdWords campaigns, you don’t need to design individual ads for UAC. Just provide some text, a starting bid, and budget, set the locations and languages and the system will optimize the ads smartly and reach the right audience for your products or services.

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In universal app campaigns, you are able to optimize your targeting and bidding for specific campaign objectives – whether that’s getting more app users or more in-app events from your new users.

The big simulator is the graph you may see when you create your Android campaign and it can help you set target cost-per-install bids based on projected performance for apps like yours. To see the big simulator, you will need to link your AdWords and Play accounts.