Month: July 2017

YouTube ad optimization strategy

youtube-advertising1.png

Any video uploaded to YouTube can be an ad. Pre roll video ads appear before other videos on YouTube. Other video ads appear beside playing videos and in search results.

 

Youtube is the largest video platform all over the world.
It’s also the second largest search engine with more than a billion MAU and 4 billion video views per day. There are more than 100 hours of videos uploaded to Youtube each minute. In addition, more than half of Youtube video views come from mobile devices.

YouTube is a fantastic video platform. There are many people will search content through the search engine on YouTube and watch relevant videos.
50% of the people will visit the website mentioned in the video, and Youtube’s advertising click-through rate is also the highest one among the entire network.